Steph @ Internet Librarian 2008

December 3, 2008

Final pearls of wisdom/cool ideas/to do list

Filed under: Uncategorized — by stephrmiller @ 10:10 pm
  • need to research “narrowcasting” (digital signage): http://en.wikipedia.org/wiki/Narrowcasting – a company uses the Wii system as server!
  • use digital display for rotating art of local artists in HUMS
  • use bluetooth technology/cell phones/podcasting equipment for Central tours – http://www.computer.org/portal/cms_docs_ieeecs/ieeecs/education/csidc/2001PowerPoint/Ubc.pdf
  • use Flickr Groups for competition for best Central Library photos (here’s Abigail’s Central photo group: http://www.flickr.com/groups/mclcentral/)
  • The Librarian is the product to market –  Librarians=real!
  • David Lee King – check out Topeka & Shawnee County PL marketing
  • Stephen Abrams – mobile is the future
  • Nancy Dowd – be transparent and honor all communication channels (awesome at promotion – would love to have her do a training in OR)
  • Authenticity! me=real i.e. “Amazing Michael” PR from ALA
  • Relate with stories/testimonies
  • Accept imperfections in projects – just get it out there – doesn’t have to be perfect
  • Try to measure the right stuff
  • Word of mouth – 10% of the folks influence 90% of the folks – reach those 10%
  • myStarbucks – take input – use the vote – use polls i.e. CNN polls
  • Seth Godin – permission marketing, opt-in
  • Use GoogleAdSense
  • Buy databases as a patron and demand an intrinsic and easy-to-use marketing campaign
  • Market to voters – review OCLC: From Awareness to Funding – are we transforming lives…and how?
  • this is an attention-driven economy
  • danah boyd – coming up/here – mobility and web 2.0
  • we are in a big melting moment – take the histories we have and share – can’t play ostrich ‘cuz technology is here to stay
  • awesome powerpoint: Cliff Landis – all powerpoints: http://www.slideshare.net/tag/il2008
  • steps for new way of planning – 3 minute plan and be willing to fail SPECTACULARLY
    1. try
    2. be fast (3 months tops)
    3. be human and patient with yourself
    4. don’t overplan – you can’t think of every eventuality/possibility
    5. assess – write in assessment into your plans – get user feedback and use it
    6. reflect
  • Howard Rheingold – keep up with literacies (micro-blogging) and don’t worry so much about the technology (Twitter)
  • These technologies create a new sense of community (how does this affect the library as a third place?)
  • digital natives – self-guided and in need of guidance
  • the library’s place:
    1. how do you find any answer?
    2. how do you know if true?
  • need IT advocate who is also a librarian (I love the title “Digital Futures Librarian” from San Jose PL)
  • reach out to the micro-communities (long tail)
  • how to do distance learning within MCL (maybe webjunction?) – save gas and time!
  • investigate technologies presented by Connie Crosby and Elizabeth Lane Lawley
  • promote videos at point of need (maybe the video being made with the OSL grants can be used in this way?)
  • let bad ideas die
  • create a culture of innovation – don’t be a naysayer – it’s hard to know what’ll happen unless you try
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December 1, 2008

Crafting the User-Centered Library with Cliff Landis

Filed under: Uncategorized — by stephrmiller @ 7:22 pm

  • very good powerpoint
  • why get involved with emerging technologies – outreach & service
  • create things that are designed by the user
  • old skool =
    • traditional planning – convince, $, find the tool, succeeds or fails (hoop jumping)
    • committee approach – exploit the “what if” weakness and destroy – association professionals through the ages (you tube)
  • evolving library – try, assess, reflect, try, assess, reflect – repeat til it works – we don’t need to drag the process out

1. try

2. be fast (3 months tops)

3. be human and patient with yourself

4. don’t overplan – don’t think of every eventuality/every possibility

5. assess – you can’t measure progress w/o measuring

· write in assessment into your plans

· get user feedback and use it

6. reflect

  • 3 minute plan
  • Be willing to fail – and SPECTACULARLY
  • Assessment
    • Customers will tell you the best experiences (gather and replicate) and worst (remove)
    • Surveymonkey, polldaddy
    • Focus groups – only a few folks – useit.com
      • Get someone else to moderate – podd evaluation w/ Theresa
    • User observation – camtasia, captivate on computer – hook up to a mic (3 party is best)
      • Clickheat – clicks heatmapping (install on website!) – MCL uses crazy egg
    • Anecdotes – STORIES from experience of users
      • Have something to offer – compensation for time – vendor swag – use to promote databases !!!
      • Get out of the library
      • Everyone loves to give opinions
    • Embrace the power of selling out – offer ads for free stuff
  • Get bosses buy in
    • Give data and stories – satisfaction #s; best/worst experiences
    • “The Practice of Social Research” by Babbie – get data!!
  • Go ahead and do it half-assed – but don’t wait – be honest! “here’s something” – refine and redo later
  • Be user-centric!!
  • Be willing to do the work – “that’s awesome – I can’t wait to see what you come up with”
  • Let bad ideas die
  • Create a culture of innovation – don’t be a naysayer – let ‘em try it out – don’t know unless they try
  • Tell us what you think – suggestion box – away from staff
  • Get input from everyone – be vertical – all levels, ages, users
  • Let the haters hate – let it run off your back; long-timers – be patient – but make sure they hear what’s happening
    • Pair up long-timer w/ new folks – spread the mentorships!
  • “advanced poll” code – can embed into web and see others results
  • Be careful about language – try alternative language to get at the idea (don’t say “search the catalog” – say “where can you find a copy of ‘Tom Sawyer’?”) – see if they make the mental leap

Last morn keynote = Social Media & Networked Technologies – danah boyd

Filed under: Uncategorized — by stephrmiller @ 7:20 pm
  • perpetual beta
    • users affect the tech cycle
    • user-generated content
    • friendship-based – extremely social – sense of community
    • the profile = real world – dress a certain way | online – ip address – so create identity ; self-expression ; decorate your “space”
    • public articulation of friends = very teen – 3 clusters – 20-25 friends (actually interact)– 200 friends (school/community contacts)– collect as many as possible
    • social norms – top friends = bands – online social rules
    • comments = the wall – not much content – social grooming (not only place to communicate)
    • status updates = I am “fill in the blank with emotion” – peripheral awareness – micro blogging (tweets) – making sure everyone is ok/checking in (this is the mall)
    • why? Young folks aren’t allowed to wander around outside – stuck inside – fear – overstructuring of lives; lack of mobility; parents work;
    • required to have a presence online –
    • these are public spaces!!! Properties – understand these properties, not necessarily the technology
      • persistence – comments stick around – ephemeral acts are persistent
      • replicability – copy & paste (what’s the original?) – mashups
      • scalability – avg blog is read by 6 people – not necessarily “public” – attention driven medium
      • searchability – become searchable by folks who hold power over you
      • invisible audiences – we don’t know who’s watching/hearing/reading – friends = creates the audience that person is “speaking” to
      • collapsed context – no walls or alcohol online ;
      • public = private – how we control the space
    • social and information ecology changes
    • del.icio.us = organizing info – public norm
    • public creation of knowledge – Wikipedia – most transparent production of knowledge
    • librarians should participate in this production of knowledge – share how is knowledge produced – academic cycle!!
    • i.e. American revol wiki article – british and American scholars revisiting/arguing about this history
    • fan fiction vs copyright – it’s how we interact we books
    • this is an attention economy
    • problems – conflicts – social norms, the market, technologies, the law (this piece is slowest to move)
    • net neutrality – all bits are created equal – affects the future of innovation
    • DRM – locking down of content defectivebydesign.org
    • Fair use – what does it mean in the media world “cease & desist”
    • Coming up – mobility!! iPhone/Android – web 2.0 + mobile
      • Cluster affects – people expects standardization – right now, mobile is not –
    • Delocatability – no matter where you are in the physical world – bring your friends with you; take your physical space to the net (gps)
    • We are in a big melting moment – take the histories we have and share – can’t play ostrich – tech is here to stay
    • danah.orgzephoria.org/thoughts

Videos: Designing, Creating & Making them work

Filed under: Uncategorized — by stephrmiller @ 7:12 pm

  • break into sections – 90 sec? (label time)
  • interaction
  • promote at point of need
  • software – p. 80 in IL booklet
  • free
    • jing – easiest (but no callouts/editing)
      • flash videos, still images
      • no editing
      • easy to use
    • wink
      • flash/exe vidos, pdf, ps, html export options
      • editing
      • similar interface to powerpoint
    • camstudio

  • fee (see chart)
    • camtasia (instructions in big book) – great customer support
    • captivate
    • bb flashback
  • camtasia
    • 720 x 480 – good video dimensions
    • Can do audio separately
    • Quiz

David King

survey feature of camtasia – feedback?

Lunch time chats – Google’s Chrome and Drupal

Filed under: Uncategorized — by stephrmiller @ 7:02 pm

Chrome – verdict – not ready yet

      • Just one text box – no matter what you type in – both search and urls
      • Scott McCloud comic
      • Tabs – each tab is a completely separate windows – own memory space, cpu usage = better efficiency
      • No Home page – when start new tab – remembers your most visited
      • Remembers stuff
      • Developer stuff
        • Task manager – stats on efficiency
        • Keeps itself in check
      • Incognito window – private space (won’t go into history)
      • Rendering – not gecko, but webkit (same as safari)
      • But – still in beta – not recognized (even with google groups)
      • Doesn’t quite recall form info (back button doesn’t work yet)
      • Adobe plug-ins don’t work

Drupal

  • http://blogwithoutalibrary.net/talk/il2008/drupal101
  • good option for cms for website
  • database – node – content housed in database – pieces are nodes (chunk o content)
  • modular; framework
  • plug in what you want; skip rest
  • the drupal flow
  • data = content, pages, etc
  • modules = must have – content creation kit (CCK); views; pathauto (url fixer)
    • other good ones = faq; event; search404; taxonomy; tinymce or fckeditor (wysiwyg editor); webform
  • advice
    • think about TYPES of pages on site at the beginning – content type & permissions
    • urls don’t have to mirror menu structure – friendly urls are more important
    • give yourself time to template – don’t start from scratch – good default ones (i.e. Zen)
  • drupal.org – fab site for info
  • drupallib – library listserv

LOL @ your library: Live Online Learning

Filed under: Uncategorized — by stephrmiller @ 7:00 pm

  • demands and costs for training were going up
  • new channel of communication needed
  • more cross-over in services
  • videoconferencing
    • benefits: reduced travel, fuel use, emissions
    • but costs: telepresence out of our league, IT staff time, bandwidth
  • online conferencing – chose webjunction
    • view same slides loaded by presenter
    • communicate by voice
    • best for informing rather than persuading
    • little add’l hardware needed
    • web-hosted – just need headphones
    • first app – staff training
    • then staff meetings
    • then public offerings
  • need
    • high bandwidth land line
    • need full internet access for staff pcs
    • headsets w/ mics
    • need private space
    • recommend – voip
  • check out Wimba
  • How will you use
    • Training – lecture, interactive, slide share
    • Meetings – most verbal interaction
    • Webinars – system bandwidth
  • Needs of your audience
    • Staff vs. public
    • Local vs distant
    • Connection speeds
  • Good to have a producer role (i.e. program host) – second pair of eyes, take care of tech
  • Audio
    • Voip
      • Webinars
      • Large audiences, low interaction
    • Phone conference
      • Meetings
      • Small group, high interaction
    • Voip + phone
      • Flexible for webinars or training
  • Apps & plug-ins
    • Java based – wimba + many
    • Flash (adobe connect)
    • App download (webex)
  • Teen second life
  • Use evanced software for events
  • Learn how to learn online – free online courses thru InSync
    • tinyurl.com/6x42fg
    • InSync
      • How to teach online
      • Available at discount thru webjunction
      • Wimba – how to be a learner

Keynote – Search Engine Land: What’s Happening Out There? Danny Sullivan

Filed under: Uncategorized — by stephrmiller @ 6:49 pm

editor of searchengineland.com

  • search engine watcher
  • no google killer out there – best bet for next 5 years
  • cuil.com – biggest? Bigger isn’t better – relevancy is key (not here)
  • “powerset” = natural language isn’t key
  • Vertical se; Niche se; mobile search
  • Summize/twitter/microblogging
    1. Buzz-worthy
    2. Earthquakes, political reactions
    3. http://search.twitter.com
  • Urbanspoon
    1. iPhone app
    2. randomly pick a restaurant – uses gps
    3. also chowhound
  • Eventful
    1. It knows where you’re at
    2. iPhone app
    3. also upcoming
  • yelp
    1. local reviews
    2. goglemaps is challenging
  • trulia, zillow – real estate
  • travel – kayak, expedia,
  • craigslist
    1. googlebase? No one really using
  • indeed.com – jobs
  • pipl.com, spock.com – people
  • digg.com – news
  • blinkx.com, videosurf.com – video
  • gasbuddy.com – gas
  • yahoo – mobile, BOSS, search monkey – enhanced listings (more informative and interesting)
  • google – chrome, checkout, shopping
  • google video, google trends,
  • personalized and social search – google when logged in – “search customization” based on location, previous query, web history

Instant audio and video – Connie Crosby

Filed under: Uncategorized — by stephrmiller @ 6:22 pm

Connie’s presentation

  • Ideally host your own content – but these things get you started quickly to try
  • Build community – small business, parents, etc
    • Reach out to others like you – group
    • Audio = intimacy
    • Video connects to humanity – library stories
  • talkshoe.com – create, manage & host audio – free!
    • several people calling in to talk
    • record – download & podcast! Series
    • i.e. uncontrolled vocabulary – library talk show
    • call in or listen – and a chat screen (not recorded)
    • has widgets & badges? Facebook app
  • utterli.com – conversation in many formats
    • from phone, pc, mobile device
    • cross-posting
    • i.e. andycaster
  • **seesmic.com – video conversation = 30K users
    • i.e. craig manganello tributes
  • 12seconds.tv – twitter for video – web or mobile
    • i.e. adelemcalear’s – kenleyneufeld
  • oovoo.com – videoconferencing – up to 6 folks at once
    • can record
    • need to download – windows
    • up to 3 for free
    • joseph jaffe?
    • vs Skype
  • tokbox.com – 18 folks can chat at once
    • no download (web based)
    • confusing w/ large number of folks
  • ustream.tv– live streaming from events
    • chat
    • recorded for later viewing
    • just need camera & internet access
    • i.e. wmacphail – online journalism – western
  • qik.com – mobile live video – iPhones
    • spontaneous
    • i.e. pistachio
  • new phreadz.com
    • multimedia conversation
    • powerful
  • building community
    • unscripted
    • informal
    • let your customers participate – give folks a platform
    • creating content = engagement

learn how to look and sound on the web to get comfy

www.crosbygroup.ca/blog

October 22, 2008

dok.info – Geert van den Boogaard

Filed under: Uncategorized — by stephrmiller @ 12:02 am
  • Digital art – in HUMS – local artists? – big screen highlighting – rotate
  • Narrowcasting (digital signage) – using Wii! – pic
  • Bluetooth – activate Bluetooth connection on phone – mobile magazine – use cell with podcasts for audio tour?
  • idea: Flickr competition – best photos of central library – any library – show on digital screen in hums?

October 21, 2008

Making a Difference with Digital Media – Greg Schwartz, Sam Davis & Joy Marlow

Filed under: Uncategorized — by stephrmiller @ 11:51 pm

Greg’s presentation is at slideshare (branding: not just for cows anymore)

  • Identity – composed of what I say about me & what others say about me (rep)
  • You don’t own your online id – but you can influence it
  • Personal branding – stuff you do to build your rep
  • Six tips:
  1. have a home base (blog, page, facebook, etc) – claimed – can identify the crumbs online about you (and not you) – disambiguation
  2. own your username – i.e. librarian in black, open stacks, etc
  3. aggregate your lifestream – providing a way for folks who are interested in you, have one place folks can go that aggregates all these i.e. friendfeed
  4. Join the conversation – authentic, thoughtful
  5. What are others saying about you – google alert – twitter search
  6. be authentic!!

Joy & Sam from Columbus Metropolitan Lib – another fabulous job title: Digital Experience Analyst

  • selling ideas to admin & staff – if staff don’t believe in it, they wont do it
  • what’s viable and useful of new tech – bring customer along
  • our website – how do they use it and what do they want from it
  • sometimes things go wrong
  • keep up with the literacy, not so much the technology (howard rheingold)
  • terms of use – 3rd party vendors – BEWARE:  copyright, annotate use of service
  • unclear strategy – decide how to use, who will implement, how do these fit in overall strategy
  • Learn & play @ CML – 23 things
  • Engage your customers – staff & customers
  • Believe in what you do – be genuine, authentic – show admin passion, how will we benefit,  how will customers benefit
  • Beta page – experiment! Have customers experiment, too (buy-in!)

Tips & tricks

  • Prototype – create working model – give ‘em something to look at – helps sell it to admin & staff – i.e. CML is working on a citywall project – allow users to interact with each other – CML & Helsinki (like iphone) – prototype – “multitouch screen” – like HWD wall – what value does it bring – community participation
  • Let it be torn apart – put it out there, let them use it, get feedback i.e. google code – beta
  • Don’t be afraid to fail – need to at least try – be authentic and adjust
  • Use staff champions of 23 things – empower staff to help with specific things – check out Learning 2.1
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