Steph @ Internet Librarian 2008

October 21, 2008

Digital Marketing: successful plans/organizations – Sarah Houghton-Jan & Aaron Schmidt

Filed under: Uncategorized — by stephrmiller @ 6:53 pm
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Sarah’s title “Digital Futures Manager” for San Jose PL- fabulous title – MCL needs one!!!! IT advocacy!

  • This presentation will be posted on librarian in black (need to reread) & walking paper
  • Connecting users with librarians
  • OCLC study – people care about life transformation – build relationships – librarian trading card!!
  • check out Brian Solis site and his graphic
  • Take down walls – online and in person
  • Library website
    • make it two-way – register for card, have an identity, share opinions?
  • NEED good content online – anyone can have a blog, but is it relevant? Reflect customers & their needs? Are they engaged?
  • These are FREE – mostly
    • Library directory listings – is MCL’s correct?
    • Submit rss feeds to blog search engines – “feed submitter“; Robin Good’s list; blog geo-search engines (Portland-area?) – frappr; feedmap; blogwise;
    • Wikimapia – use this for statewide libraries – work with OSL and link from OLA website
  • Search engine findability – Google AdWords $, SEO $ – well-worth the money
  • People expect wireless – not optional – be listed in free wifi directories
  • Get em in with wifi and then when they are in, share other services with them
  • Community websites – events!!! (need to link)
      Craigslist (maybe $)l
      LibraryThing Locall
  • Library Thing – local – events section!!
  • Use the google alerts – find out who’s linking
  • Google linking = and– use this to get the 10% and have them spread the word
  • Social review websites – yelp – search for MCL – comment with thanks!
  • Important to say you are from the library – be AUTHENTIC!!
  • Use yelp comments in marketing – ask!
  • Also, use the criticism – what can we do/change – contact them – DO NOT ask them to take it down – ask them to comment on change/contact
  • Publicize yelp status!
  • Make A/V content finbable – podcasts/videocasts – Oregon library training – NW Central – podcasts/videocasts
  • Social networking – ning, flickr, myspace, facebook
  • Find local blogs – blogdigger, metroblogging
  • Interact with local blogs!
    • Don’t intrude, be available
    • Use appro. Blog
    • Authentic interactions
    • Don’t be heavy handed
  • Tech boards, con’t ed blogs – comment!
  • Facebook – share stories about library
  • Hennepin county – bookspace – wonderful model!
    • Embarrassment of Riches blog!
    • Bookspace – featuring people – authentic!!!
    • Did not put up artificial barriers
  • Expert sites – subject experts – we do this, too!
    • Janet Irwin – Genealogy (esp. Oregon)
    • Slam the boards – mass marketing push – once a month
  • Push the info out – email & rss feed – put newsletter on rss feed! (need both!)
    • Send periodically – don’t spam – not too often
    • Variety of features
    • Wikipedia article – is there one for OLA?
  • Register variants of URL
  • IM – have to do
  • Text Messaging – cell & SMS – offer circ notices and references via SMS – Orange County Libraries do this “Text a Librarian” – Spark – SMS
  • Twitter – brief messages – clear about what your sending – events? Books? i.e. LibrarySecrets
  • Be a tech leader in your community – digital natives (future voters!!!)

Giving your Marketing & Advocacy a Second Life – Nancy Dowd

Filed under: Uncategorized — by stephrmiller @ 2:57 pm
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  • Powerpoint will be at “TheMWord” blog
  • Customer is in charge
  • Offer transparency
  • Fears: censorship; image control – don’t agonize – put it out
  • Authenticity – I am REAL i.e. “amazing Michael” ALA PR
  • Accept imperfections
  • Measure the right stuff (outcomes)
  • Word of Mouth 10% influence 90% of the people – reach that 10%
  • Testimonies = stories
  • new Word of Mouth
    1. Listen
    2. Give ‘em what they want
    3. Find the influencers
    4. Provide choice of tools
    5. Let ‘em spread the word
    6. Listen again then make changes
  • Give customers a real say, i.e. Starbucks (MyStarbucks) – take poll and then customers vote on best choices
    1. Online & Mobile
    2. Slate – election updates
    3. “Opt-In”
  • Text Message voting
  • Contests
  • News alerts & trivia
  • Online databases – use google adsense – demand database company to offer marketing campaign that’s easy and reaches our customers – buy as a patron – if campaign not intrinsic & easy-to-use, say NO
  • Green = Hot!!
  • Submit stories to CNN, MSNBC, Assoc. Press – they need stories
  • Stories more than stats – need a face
  • Market to voters – OCLC’s report: “from awareness to funding” – voters wanna know “Are we transforming lives … and how?” i.e Nancy Dowd – Sean YouTube video = awesome library storytelling
  • Nancy is going to train NJ librarians how to do the following (and she is willing to travel! – connects with Oregon stories and Oregon libraries – and do some library promotion training as well = awesome opp!!!):

1. collect stories

2. how to tell stories

3. how to create digital stories

4. using OCLC report – focus on key voter issues

5. create a state-wide Story Bank

  • collect stories – ask customers/storytellers if they would speak to a reporter, be willing to record on podcast and video
  • Use volunteers, interns, library supporters, teens to create stories
  • Remember – KEEP AUTHENTIC

Monday keynote – Howard Rheingold

Filed under: Uncategorized — by stephrmiller @ 2:34 pm
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Wrote Smart Mobs

  • “Don’t keep up with the technologies, keep up with the literacies”
  • Good use of Twitter – Comcast cares
  • “softening of time” – General place/time period, all else is negotiated on the fly.
  • Use text msgs – mobs – lowers the threshold for collective actions, i.e. Korea ohmynews – mobilized vote
  • These technologies create a new sense of community – library is community center/third place?
  • Digital natives – self-guided and in need of guidance
  • Communication for collective action
  • Use google adsense
  • “cocreation of culture” – p2p and many 2 many – also cocreation of knowledge
  • thinkcycle – experts around the world come together online to solve problems
  • Videoblogs – video blog conversation – seesmic
  • Folks want to do things for themselves
  • Libraries place –

1. how do you find any answer

2. how do you know if true

  • need IT advocate(s) who is librarian in order to have better maneuverability with tech – future libs also techs
  • enable connections, group forming, open, easy to use, leveraged self interest

precon notes – Beyond Podcasting: Making Stars w/ Nancy Dowd

Filed under: Uncategorized — by stephrmiller @ 2:20 pm
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Nancy is a fun and informative speaker – I’m really looking forward to attending her other workshops/chats.  Her blog is The ‘M’ Word

Best Bits:

  • “Over 20 million people listen to podcasts because they are passionate about a subject.  They want to hear from people who are as passionate” – folks want to hear people who are passionate about their subject
  • For videocasts, she brought in a Flip
  • A lot of folks learn for of good podcasts by word of mouth
  • A podcast is intimate (someone is whispering in your ear) – people don’t want a list of upcoming events whispered in their ear.
  • How can you make your podcast unique? Could be the delivery, the unique content, etc
  • Need to make chapters for long podcasts!  Or else, a table of contents with minutes/seconds of where to find specific content
  • Ideas – be consistent and engaged – don’t have to do a show once a week, but be consistent
    • interview interesting people around Portland
    • top 10 lists (book talk of top 5 sci fi books?)
    • do a series – how to get the most out of your library
    • 1/3/5 minute tips (how to print at the library, how to use a database, how to copy & paste, how to use the self-checkout machine, how to look for programs in Event Finder, etc),
    • tour of Central
    • interview “living books” – resources/experts in the community – magazine-style – Kim’s email
    • do a short pre-interview of an author and then plug upcoming Writers Talking (and maybe remind folks of past podcasts)
  • Be kind to your listeners and edit – get rid of dead space, ums and clucking tongues
  • general rule of thumb – schedule 10 minutes for every podcast minute!  Chris Hatfield, you are a dynamo!
  • Good podcasts to model: MOMA (need to investigate the momawifi– maybe for the tours committee at Central!), Discovery Channel, NPR, Trivia War, One Minute Tips,
  • Get moo cards – they are adorable!!!
  • Maybe use 2B to record in a controlled space
  • we received a booklet and it has many voice, breathing and mouth exercises to warm up
  • the higher the voice, the closer you should sit to the mic
  • speak to the back of the room, smile when you speak, breathe
  • how to improve your voice instantly: relax (don’t hunch up shoulders or tense up neck) and when you inhale, push your stomach out (allows you to completely fill your lungs)
  • to make a great podcast:  plan; rehearse, then record; be concise; make it interesting
  • ask local bands to provide background music! short, fun intro song? fade music out
  • – podsafe
  • for interviews, create a green sheet with a written intro, 3-5 questions, bio in bullet points, and a bibliography of sources – if series of interviews, establish certain questions to ask everybody
  • phone interview, use skype (service allows you to call any cell or landline for $30/yr) and call recorder (but mac based?) (to record the conversation)
  • if a person is going on, say that’s very interesting and if they could make it a shorter soundbite
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