Steph @ Internet Librarian 2008

December 1, 2008

Keynote – Search Engine Land: What’s Happening Out There? Danny Sullivan

Filed under: Uncategorized — by stephrmiller @ 6:49 pm

editor of searchengineland.com

  • search engine watcher
  • no google killer out there – best bet for next 5 years
  • cuil.com – biggest? Bigger isn’t better – relevancy is key (not here)
  • “powerset” = natural language isn’t key
  • Vertical se; Niche se; mobile search
  • Summize/twitter/microblogging
    1. Buzz-worthy
    2. Earthquakes, political reactions
    3. http://search.twitter.com
  • Urbanspoon
    1. iPhone app
    2. randomly pick a restaurant – uses gps
    3. also chowhound
  • Eventful
    1. It knows where you’re at
    2. iPhone app
    3. also upcoming
  • yelp
    1. local reviews
    2. goglemaps is challenging
  • trulia, zillow – real estate
  • travel – kayak, expedia,
  • craigslist
    1. googlebase? No one really using
  • indeed.com – jobs
  • pipl.com, spock.com – people
  • digg.com – news
  • blinkx.com, videosurf.com – video
  • gasbuddy.com – gas
  • yahoo – mobile, BOSS, search monkey – enhanced listings (more informative and interesting)
  • google – chrome, checkout, shopping
  • google video, google trends,
  • personalized and social search – google when logged in – “search customization” based on location, previous query, web history
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