Final pearls of wisdom/cool ideas/to do list

• need to research “narrowcasting” (digital signage): http://en.wikipedia.org/wiki/Narrowcasting – a company uses the Wii system as server!
• use digital display for rotating art of local artists in HUMS
• use bluetooth technology/cell phones/podcasting equipment for Central tours – http://www.computer.org/portal/cms_docs_ieeecs/ieeecs/education/csidc/2001PowerPoint/Ubc.pdf
• use Flickr Groups for competition for best Central Library photos (here’s Abigail’s Central photo group: http://www.flickr.com/groups/mclcentral/)
• The Librarian is the product to market -  Librarians=real!
• David Lee King – check out Topeka & Shawnee County PL marketing
• Stephen Abrams – mobile is the future
• Nancy Dowd – be transparent and honor all communication channels (awesome at promotion – would love to have her do a training in OR)
• Authenticity! me=real i.e. “Amazing Michael” PR from ALA
• Relate with stories/testimonies
• Accept imperfections in projects – just get it out there – doesn’t have to be perfect
• Try to measure the right stuff
• Word of mouth – 10% of the folks influence 90% of the folks – reach those 10%
• myStarbucks – take input – use the vote – use polls i.e. CNN polls
• Seth Godin – permission marketing, opt-in
• Use GoogleAdSense
• Buy databases as a patron and demand an intrinsic and easy-to-use marketing campaign
• Market to voters – review OCLC: From Awareness to Funding – are we transforming lives…and how?
• this is an attention-driven economy
• danah boyd – coming up/here – mobility and web 2.0
• we are in a big melting moment – take the histories we have and share – can’t play ostrich ‘cuz technology is here to stay
• awesome powerpoint: Cliff Landis – all powerpoints: http://www.slideshare.net/tag/il2008
• steps for new way of planning – 3 minute plan and be willing to fail SPECTACULARLY
  1. try
  2. be fast (3 months tops)
  3. be human and patient with yourself
  4. don’t overplan – you can’t think of every eventuality/possibility
  5. assess – write in assessment into your plans – get user feedback and use it
  6. reflect
• Howard Rheingold - keep up with literacies (micro-blogging) and don’t worry so much about the technology (Twitter)
• These technologies create a new sense of community (how does this affect the library as a third place?)
• digital natives – self-guided and in need of guidance
• the library’s place:
  1. how do you find any answer?
  2. how do you know if true?
• need IT advocate who is also a librarian (I love the title “Digital Futures Librarian” from San Jose PL)
• reach out to the micro-communities (long tail)
• how to do distance learning within MCL (maybe webjunction?) – save gas and time!
• investigate technologies presented by Connie Crosby and Elizabeth Lane Lawley
• promote videos at point of need (maybe the video being made with the OSL grants can be used in this way?)
• let bad ideas die
• create a culture of innovation – don’t be a naysayer – it’s hard to know what’ll happen unless you try

Crafting the User-Centered Library with Cliff Landis

• very good powerpoint
• why get involved with emerging technologies – outreach & service
• create things that are designed by the user
• old skool =
  • traditional planning – convince, $, find the tool, succeeds or fails (hoop jumping)
  • committee approach – exploit the “what if” weakness and destroy – association professionals through the ages (you tube)
• evolving library – try, assess, reflect, try, assess, reflect – repeat til it works – we don’t need to drag the process out

1. try

2. be fast (3 months tops)

3. be human and patient with yourself

4. don’t overplan – don’t think of every eventuality/every possibility

5. assess – you can’t measure progress w/o measuring

· write in assessment into your plans

· get user feedback and use it

6. reflect

• 3 minute plan
• Be willing to fail – and SPECTACULARLY
• Assessment
  • Customers will tell you the best experiences (gather and replicate) and worst (remove)
  • Surveymonkey, polldaddy
  • Focus groups – only a few folks – useit.com
    • Get someone else to moderate – podd evaluation w/ Theresa
  • User observation – camtasia, captivate on computer – hook up to a mic (3 party is best)
    • Clickheat – clicks heatmapping (install on website!) – MCL uses crazy egg
  • Anecdotes – STORIES from experience of users
    • Have something to offer – compensation for time – vendor swag – use to promote databases !!!
    • Get out of the library
    • Everyone loves to give opinions
  • Embrace the power of selling out – offer ads for free stuff
• Get bosses buy in
  • Give data and stories – satisfaction #s; best/worst experiences
  • “The Practice of Social Research” by Babbie – get data!!
• Go ahead and do it half-assed – but don’t wait – be honest! “here’s something” – refine and redo later
• Be user-centric!!
• Be willing to do the work – “that’s awesome – I can’t wait to see what you come up with” –
• Let bad ideas die
• Create a culture of innovation – don’t be a naysayer – let ‘em try it out – don’t know unless they try
• Tell us what you think – suggestion box – away from staff
• Get input from everyone – be vertical – all levels, ages, users
• Let the haters hate – let it run off your back; long-timers – be patient – but make sure they hear what’s happening
  • Pair up long-timer w/ new folks – spread the mentorships!
• “advanced poll” code – can embed into web and see others results
• Be careful about language – try alternative language to get at the idea (don’t say “search the catalog” – say “where can you find a copy of ‘Tom Sawyer’?”) – see if they make the mental leap

Last morn keynote = Social Media & Networked Technologies – danah boyd

• perpetual beta
  • users affect the tech cycle
  • user-generated content
  • friendship-based – extremely social – sense of community
  • the profile = real world – dress a certain way | online – ip address – so create identity ; self-expression ; decorate your “space”
  • public articulation of friends = very teen – 3 clusters – 20-25 friends (actually interact)– 200 friends (school/community contacts)– collect as many as possible
  • social norms – top friends = bands – online social rules
  • comments = the wall – not much content – social grooming (not only place to communicate)
  • status updates = I am “fill in the blank with emotion” – peripheral awareness – micro blogging (tweets) – making sure everyone is ok/checking in (this is the mall)
  • why? Young folks aren’t allowed to wander around outside – stuck inside – fear – overstructuring of lives; lack of mobility; parents work;
  • required to have a presence online –
  • these are public spaces!!! Properties – understand these properties, not necessarily the technology
    • persistence – comments stick around – ephemeral acts are persistent
    • replicability – copy & paste (what’s the original?) – mashups
    • scalability – avg blog is read by 6 people – not necessarily “public” – attention driven medium
    • searchability – become searchable by folks who hold power over you
    • invisible audiences – we don’t know who’s watching/hearing/reading – friends = creates the audience that person is “speaking” to
    • collapsed context – no walls or alcohol online ;
    • public = private – how we control the space
  • social and information ecology changes
  • del.icio.us = organizing info – public norm
  • public creation of knowledge – Wikipedia – most transparent production of knowledge
  • librarians should participate in this production of knowledge – share how is knowledge produced – academic cycle!!
  • i.e. American revol wiki article – british and American scholars revisiting/arguing about this history
  • fan fiction vs copyright – it’s how we interact we books
  • this is an attention economy
  • problems – conflicts – social norms, the market, technologies, the law (this piece is slowest to move)
  • net neutrality - all bits are created equal – affects the future of innovation
  • DRM – locking down of content – defectivebydesign.org
  • Fair use – what does it mean in the media world “cease & desist”
  • Coming up – mobility!! iPhone/Android – web 2.0 + mobile
    • Cluster affects – people expects standardization – right now, mobile is not –
  • Delocatability – no matter where you are in the physical world – bring your friends with you; take your physical space to the net (gps)
  • We are in a big melting moment – take the histories we have and share – can’t play ostrich – tech is here to stay
  • danah.org – zephoria.org/thoughts

Videos: Designing, Creating & Making them work

• break into sections – 90 sec? (label time)
• interaction
• promote at point of need
• software – p. 80 in IL booklet
• free
  • jing – easiest (but no callouts/editing)
    • flash videos, still images
    • no editing
    • easy to use
  • wink
    • flash/exe vidos, pdf, ps, html export options
    • editing
    • similar interface to powerpoint
  • camstudio

• fee (see chart)
  • camtasia (instructions in big book) – great customer support
  • captivate
  • bb flashback
• camtasia
  • 720 x 480 – good video dimensions
  • Can do audio separately
  • Quiz

David King

• Types of web video
  • Blip.tv – screencasting
  • Mobile live video – qik
  • Video editing – windows movie maker
  • Online editing – jumpcut
  • Web video – flash/quicktime
  • Storage – blip.tv, youtube, internet archive – free
  • i.e. “next decade: strategic planning”, wii safety 101, allen county pl (innovation through technology – mac vs pc spoof)
  • ideas library tours, instruction, behind the scenes @ the library
  • show databases – permissions from vendor

survey feature of camtasia – feedback?

Lunch time chats – Google’s Chrome and Drupal

Chrome – verdict – not ready yet

• • • Just one text box – no matter what you type in – both search and urls
    • Scott McCloud comic
    • Tabs – each tab is a completely separate windows – own memory space, cpu usage = better efficiency
    • No Home page – when start new tab – remembers your most visited
    • Remembers stuff
    • Developer stuff
      • Task manager – stats on efficiency
      • Keeps itself in check
    • Incognito window – private space (won’t go into history)
    • Rendering – not gecko, but webkit (same as safari)
    • But – still in beta – not recognized (even with google groups)
    • Doesn’t quite recall form info (back button doesn’t work yet)
    • Adobe plug-ins don’t work

Drupal

• http://blogwithoutalibrary.net/talk/il2008/drupal101
• good option for cms for website
• database – node – content housed in database – pieces are nodes (chunk o content)
• modular; framework
• plug in what you want; skip rest
• the drupal flow
• data = content, pages, etc
• modules = must have – content creation kit (CCK); views; pathauto (url fixer)
  • other good ones = faq; event; search404; taxonomy; tinymce or fckeditor (wysiwyg editor); webform
• advice
  • think about TYPES of pages on site at the beginning – content type & permissions
  • urls don’t have to mirror menu structure – friendly urls are more important
  • give yourself time to template – don’t start from scratch – good default ones (i.e. Zen)
• drupal.org – fab site for info
• drupallib – library listserv

LOL @ your library: Live Online Learning

• demands and costs for training were going up
• new channel of communication needed
• more cross-over in services
• videoconferencing
  • benefits: reduced travel, fuel use, emissions
  • but costs: telepresence out of our league, IT staff time, bandwidth
• online conferencing – chose webjunction
  • view same slides loaded by presenter
  • communicate by voice
  • best for informing rather than persuading
  • little add’l hardware needed
  • web-hosted – just need headphones
  • first app – staff training
  • then staff meetings
  • then public offerings
• need
  • high bandwidth land line
  • need full internet access for staff pcs
  • headsets w/ mics
  • need private space
  • recommend – voip
• check out Wimba
• How will you use
  • Training – lecture, interactive, slide share
  • Meetings – most verbal interaction
  • Webinars – system bandwidth
• Needs of your audience
  • Staff vs. public
  • Local vs distant
  • Connection speeds
• Good to have a producer role (i.e. program host) – second pair of eyes, take care of tech
• Audio
  • Voip
    • Webinars
    • Large audiences, low interaction
  • Phone conference
    • Meetings
    • Small group, high interaction
  • Voip + phone
    • Flexible for webinars or training
• Apps & plug-ins
  • Java based – wimba + many
  • Flash (adobe connect)
  • App download (webex)

• Teen second life
• Use evanced software for events
• Learn how to learn online – free online courses thru InSync
  • tinyurl.com/6×42fg
  • InSync
    • How to teach online
    • Available at discount thru webjunction
    • Wimba – how to be a learner

Keynote – Search Engine Land: What’s Happening Out There? Danny Sullivan

editor of searchengineland.com

• search engine watcher
• no google killer out there – best bet for next 5 years
• cuil.com – biggest? Bigger isn’t better – relevancy is key (not here)
• “powerset” = natural language isn’t key
• Vertical se; Niche se; mobile search
• Summize/twitter/microblogging
  1. Buzz-worthy
  2. Earthquakes, political reactions
  3. http://search.twitter.com
• Urbanspoon
  1. iPhone app
  2. randomly pick a restaurant – uses gps
  3. also chowhound
• Eventful
  1. It knows where you’re at
  2. iPhone app
  3. also upcoming
• yelp
  1. local reviews
  2. goglemaps is challenging
• trulia, zillow - real estate
• travel – kayak, expedia,
• craigslist
  1. googlebase? No one really using
• indeed.com – jobs
• pipl.com, spock.com – people
• digg.com – news
• blinkx.com, videosurf.com – video
• gasbuddy.com – gas
• yahoo – mobile, BOSS, search monkey – enhanced listings (more informative and interesting)
• google – chrome, checkout, shopping
• google video, google trends,
• personalized and social search – google when logged in – “search customization” based on location, previous query, web history

Instant audio and video – Connie Crosby

Connie’s presentation

• Ideally host your own content – but these things get you started quickly to try
• Build community – small business, parents, etc
  • Reach out to others like you – group
  • Audio = intimacy
  • Video connects to humanity – library stories
• talkshoe.com – create, manage & host audio – free!
  • several people calling in to talk
  • record – download & podcast! Series
  • i.e. uncontrolled vocabulary – library talk show
  • call in or listen – and a chat screen (not recorded)
  • has widgets & badges? Facebook app
• utterli.com – conversation in many formats
  • from phone, pc, mobile device
  • cross-posting
  • i.e. andycaster
• **seesmic.com – video conversation = 30K users
  • i.e. craig manganello tributes
• 12seconds.tv – twitter for video – web or mobile
  • i.e. adelemcalear’s – kenleyneufeld
• oovoo.com – videoconferencing – up to 6 folks at once
  • can record
  • need to download – windows
  • up to 3 for free
  • joseph jaffe?
  • vs Skype
• tokbox.com – 18 folks can chat at once
  • no download (web based)
  • confusing w/ large number of folks
• ustream.tv- live streaming from events
  • chat
  • recorded for later viewing
  • just need camera & internet access
  • i.e. wmacphail – online journalism – western
• qik.com – mobile live video – iPhones
  • spontaneous
  • i.e. pistachio
• new phreadz.com
  • multimedia conversation
  • powerful
• building community
  • unscripted
  • informal
  • let your customers participate – give folks a platform
  • creating content = engagement

learn how to look and sound on the web to get comfy

www.crosbygroup.ca/blog

dok.info – Geert van den Boogaard

• Digital art – in HUMS – local artists? – big screen highlighting – rotate
• Narrowcasting (digital signage) – using Wii! – pic
• Bluetooth – activate Bluetooth connection on phone – mobile magazine – use cell with podcasts for audio tour?
• idea: Flickr competition – best photos of central library – any library – show on digital screen in hums?

Making a Difference with Digital Media – Greg Schwartz, Sam Davis & Joy Marlow

Greg’s presentation is at slideshare (branding: not just for cows anymore)

• Identity – composed of what I say about me & what others say about me (rep)
• You don’t own your online id – but you can influence it
• Personal branding – stuff you do to build your rep
• Six tips:

1. have a home base (blog, page, facebook, etc) – claimed – can identify the crumbs online about you (and not you) – disambiguation
2. own your username – i.e. librarian in black, open stacks, etc
3. aggregate your lifestream – providing a way for folks who are interested in you, have one place folks can go that aggregates all these i.e. friendfeed
4. Join the conversation – authentic, thoughtful
5. What are others saying about you – google alert – twitter search
6. be authentic!!

Joy & Sam from Columbus Metropolitan Lib – another fabulous job title: Digital Experience Analyst

• selling ideas to admin & staff – if staff don’t believe in it, they wont do it
• what’s viable and useful of new tech – bring customer along
• our website – how do they use it and what do they want from it
• sometimes things go wrong
• keep up with the literacy, not so much the technology (howard rheingold)
• terms of use – 3^rd party vendors – BEWARE:  copyright, annotate use of service
• unclear strategy – decide how to use, who will implement, how do these fit in overall strategy
• Learn & play @ CML – 23 things
• Engage your customers – staff & customers

• • Powertools page @ CML - downloadable toolbar that includes catalog search
• Believe in what you do – be genuine, authentic – show admin passion, how will we benefit,  how will customers benefit
• Beta page – experiment! Have customers experiment, too (buy-in!)

Tips & tricks

• Prototype – create working model – give ‘em something to look at – helps sell it to admin & staff – i.e. CML is working on a citywall project – allow users to interact with each other – CML & Helsinki (like iphone) – prototype – “multitouch screen” – like HWD wall – what value does it bring – community participation
• Let it be torn apart – put it out there, let them use it, get feedback i.e. google code – beta
• Don’t be afraid to fail – need to at least try – be authentic and adjust

• Use staff champions of 23 things – empower staff to help with specific things – check out Learning 2.1